Learn how to develop relationships and growth across suppliers, channel partners, and within the product enterprise by understanding deal-making, and how it creates a foundation for navigating agreements, contracts, and conflicts.
Being a great product manager requires influence, negotiation, and problem solving skills across parties where each participant brings unique information, expertise and resources. When conflicts or opportunities arise, it’s essential to know negotiation techniques, and how to apply these techniques in the real world. This course establishes an understanding of deal-making and how it creates a foundation for navigating agreements, contracts and conflicts. It also examines reputation effects, customer lifetime value, the basics of civil and criminal law, digital rights, and how these have formed to manage our interactions in modern society.
Module 1: Basics of Problem Solving and Negotiation
Module 2: Intellectual Property Law and Contracts
Module 3: Negotiating with Suppliers and Business Development
Module 4: Conflict Management, Styles, and Situations
Module 5: The Psychology of Negotiations
Module 6: Collaborative Negotiation Strategies
Module 7: Competing, Compromising, and Accommodating
Module 8: Intellectual Property Disputes
Module 9: Leveraging Platforms for Business Development
Module 10: Negotiating Suppliers and Channel Partner Contracts
Module 11: Evangelizing a Transformative Product Shift
Module 12: Solving Conflicts in Product Development and Production