Negotiation and Problem-Solving

Learn how to develop relationships and growth across suppliers, channel partners, and within the product enterprise by understanding deal-making, and how it creates a foundation for navigating agreements, contracts, and conflicts.




12 Weeks


8-10 Hours per Week

Being a great product manager requires influence, negotiation, and problem solving skills across parties where each participant brings unique information, expertise and resources. When conflicts or opportunities arise, it’s essential to know negotiation techniques, and how to apply these techniques in the real world. This course establishes an understanding of deal-making and how it creates a foundation for navigating agreements, contracts and conflicts. It also examines reputation effects, customer lifetime value, the basics of civil and criminal law, digital rights, and how these have formed to manage our interactions in modern society.

What You'll Learn

  • Understand basic legal issues for product and program management, including intellectual property law, contracts, and regulatory considerations across civil and criminal law.
  • Understand elements of an enforceable agreement, its limitations, and how agreements operate in supply chains and product development to formulate terms related to warranties and liability.
  • Explore negotiation techniques, including fundamentals of conflicts, and the advanced techniques for competing, collaborating, and compromising or accommodating based on the situation and goals of the business.
  • Learn the fundamentals of perception and bias, techniques to address how decision bias influences negotiations, and how to form new solutions across parties.
  • Develop skills and insight into the real-world scenarios and where to apply negotiation and problem-solving techniques to align and grow products and programs.

Who Will Benefit

  • Aspiring product managers who want to know the basics of negotiation to enable better interviewing, problem-solving, and how to think about legal product risks.
  • Active product managers who are managing across stakeholder groups and need to effectively deal with various competing, accommodating, and collaborating relationships to drive product growth.
  • Agile coaches interested in understanding coalition building and the potential risks that must be overcome in development while maintaining agility.
  • Educators, consultants, and organizational leads desiring to improve their capacity to teach, advise, or empower their constituencies to effectively lead innovation and drive growth across emerging and established markets.

Course Topics

Module 1: Basics of Problem Solving and Negotiation

Module 2: Intellectual Property Law and Contracts

Module 3: Negotiating with Suppliers and Business Development

Module 4: Conflict Management, Styles, and Situations

Module 5: The Psychology of Negotiations

Module 6: Collaborative Negotiation Strategies

Module 7: Competing, Compromising, and Accommodating

Module 8: Intellectual Property Disputes

Module 9: Leveraging Platforms for Business Development

Module 10: Negotiating Suppliers and Channel Partner Contracts

Module 11: Evangelizing a Transformative Product Shift

Module 12: Solving Conflicts in Product Development and Production

Learning Experience

Asynchronous Lectures

Coaching and Mentoring

Live Office Hours

Peer Interactions and Networking

Project-Based Learning

Real-World Assignments


Cynthia Gayton
Negotiation and Problem-Solving

Cynthia M. Gayton, Esq. holds a Bachelor of Arts degree in International Affairs from The George Washington University and a Juris Doctor degree from George Mason University School of Law. Cynthia is a member of both the State Bar of Virginia and the District of Columbia Bar.

She is the owner of Gayton Law, in Arlington, Virginia which concentrates on small business formation, intellectual property, information technology, and business transactions/contracts.

In addition, she has worked for the federal government, in the private sector and for non-profit organizations. Ms. Gayton is the author of “Legal Aspects of Engineering, Design and Innovation” published by Kendall-Hunt in January 2017. She has written several articles on smart contracts, IP and blockchain. She is the co-host of the Art on the Blockchain podcast with Jeff "DJ J Scrilla" Clarkin.

Take a Peek at Innovative Ideas & Concept Development