Description:

Customer discovery is the process of using ideation methods and minimum viable prototypes to discover and test product-market fit.  This is the first step in any new product development lifecycle, be it a new product line, an extension into a market segment, or a whole new line of business.  We explore the techniques you need to answer key questions, including:

• Is the problem worth solving?
• Is the customer worth serving?
  
• Do you want to be in this market?

Description:

Product discovery is all about early risk tackling and validating the product. This is best accomplished by using a sound product discovery process with validating tests that confirm your product-market fit. These techniques and skills enable you to evangelize your product concept, and answer important questions about your product, including:

• Is the value proposition compelling?
• Does the business model make sense?
  
• Can you build the business in a scalable way?

Description:

With a strong product idea, the work to take that product to market at-scale begins. Doing this well means transforming the business and the customer experience. Design thinking drives this change through bias for action and a confident approach to innovating solutions that scale. Accomplishing this also requires DevOps principles for engineering, and empowering teams through modern product leadership for development and operations. Product managers must enable productivity and delivery by actively influencing the delivery pipeline to address scalability, reliability, performance, and maintainability.

Description:

With modern product frameworks in place, marketing takes on completely new dimensions. The rise of growth hacking means finding your optimal growth channel and driving customers into it. Therefore, the product is no longer just the features, but the entire customer journey. Meanwhile, negotiating a great business relationship can often leap a product or company an order of magnitude higher in customer access and acquisition, while reducing costs.

Description:

As products scale and diversify across market segments, and vertically orchestrate as product suites, how do you keep innovating? Delivery and growth create momentum that push down on costs and people to do more with less. This is the greatest challenge for product leaders and heads of innovation. Learn how to establish product frameworks for flow, empower teams, leverage lean budgeting strategically for product value streams, manage long-term product teams and continuous employee engagement, and ensure that every aspect of the product work ties to business value, key financials, and the objectives and key results (OKRs).